The team behind Milton Keynes based creative agency, Stratos, have joined forces with Augmented Reality (AR) Director, Sam Guilmard to launch Playbound, a new company creating memorable digital experiences that make people talk, build awareness and deliver fun and engaging content for brands.

Ideal for product launches, events and gamification, Playbound’s solutions enable you to connect with your audiences in new and exciting ways, through social media, websites, live experiences and CGI.

Augmented reality experienced through social media allows audiences to engage with mind-blowing effects right inside their favourite apps. The high potential for user-generated content turns passive scrolling into active sharing, which is great for product releases and brand campaigns – enabling your brand to be seen by millions. 

With all of the possibilities of a social filter, web AR allows for the use of hyperlinks and is popular for its product visualisation and ‘try before you buy’ experience. This solution results in high click-through rates and can enhance purchasing potential. 

AR experienced in real-time blends the real and digital world. It can take the form of a magic mirror or projection that displays a live feed of an AR experience, where passers-by can interact with the installation and see themselves immersed in the digitally altered environment, creating a ‘buzz’ around the place and resulting in increased marketing and PR opportunities.

CGI marketing is perfect for guerrilla and viral campaigns, with computer-generated advertisements that simulate impressive and often large outdoor out-of-home ads in prominent places. The resulting video mimics an AR experience but instead is rendered video that makes viewers question whether it is real or not!

Sam Guillmard, AR Creative Director at Playbound says: “Our goal is to merge the real and digital world to deliver fun and engaging experiences that capture people’s imaginations. I’ve been supporting brands using AR technology since 2018 and I’m excited to be working with the team behind Stratos to launch Playbound and take my AR studio to the next level.”

Marc Smiddy, Creative Director at Stratos explains: “We’re really excited to launch Playbound, levelling up our brand, digital and marketing expertise and offering our clients even more opportunities to creatively capture the attention of their audiences. We’d love to talk to you about how AR can be integrated into your next project.

“Collaboration makes us stronger and Stratos continues to seek and create opportunities to work alongside specialist talent that complement our team and add value to projects, businesses and brands.”

Find out more about Playbound on our new website, designed and developed by Stratos, at https://playbound.studio/.

For regular updates follow us on LinkedIn and Instagram.