01/22 | News
MSGD rebrands as Stratos
The agency, your team, our rebrand… but why!
We’re delighted to unveil our agency rebrand to align with our progressive business strategy, team values and agency vision. Supporting an appetite to continue our ambitious growth plans, the team have been working tirelessly throughout 2021 in readiness to launch our new agency name, position and brand.
As Stratos, we stand by our new essence – ‘bringing brand and creativity to the people that matter‘ informing our purpose and intent as a team. No ego’s of second-guessing, just informed creative and digital direction backed by knowledge, experience and data.
Stratos will continue to operate under the co-owners guidance, Marc Smiddy and Darren Bond, and along with the experienced team, we will be relocating from Wingrave, Buckinghamshire to Witan Studios in Milton Keynes from 1st March. This move sits alongside our strategy to invest in our agency and team and to seek further opportunities for our existing and new clients.
The rebrand and business proposition has been backed with investment and crafted to support a continued development plan, robust pipeline and ultimately provide our clients with the very best service, talent and strategic creative and digital solutions.
When will the rebrand take effect?
The rebrand will launch on the 1st of February 2022.
What will happen to MSGD?
Nothing. The hard work and history of MSGD will not be lost or forgotten, the rebrand is simply an evolution of who we are and not a new entity or start-up business.
What does this mean for our clients?
Nothing should change at all. We’re still the same creatives, people, team and leadership. If anything, we will be able to deliver a greater amount of value over the upcoming months as we adopt operational best practice and invest in the agency.
What is our purpose?
We believe in a strategy first approach, sustainable partnerships, quality service and best in class creative and digital solutions backed by results.
Planning for the future?
Throughout the rebranding process, our team has identified opportunities and we’re all excited about future investment to include skills, experience and talent that enhances our offer to our clients and opportunities to those we work with.
The word Stratos has underpinnings of strategy, and we always believe in a strategy first approach. We back everything up with research, data and insight to make informed decisions across our client’s brand. We have developed a process that starts and ends with strategy, forming a continual cycle of thinking to ensure brands are consistently being seen and heard by the right people. Learn more about our circle of success.