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Strategy
Brand
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Social
Making waves.
RED is renowned for its expertise in sound, lighting, and digital/virtual events — a diverse range of services that has historically been challenging to unify within a brand identity. When approaching this rebrand, we asked ourselves: what ties them all together? At their core, they all rely on one fundamental element—wavelengths. Sound waves, light waves, digital waves—this is RED’s true language. It’s what they master, manipulate, and amplify to craft unforgettable experiences. This insight became the foundation of a bold, dynamic brand identity that now powers everything from social content to digital assets—and even branded LEGO figurines.
Light wave
Sound wave
Digital wave
A brand built to flexA strong identity needs room to adapt. We developed a versatile brand system that allows RED to flex across different mediums while staying instantly recognisable.
The social ripple effect
To introduce the new brand, we crafted a strategic social launch plan using a mix of footage and animation. By gradually revealing key elements before the final logo drop, we maximised intrigue and engagement.
Capturing the energy RED’s people and passion are at the heart of what they do. We created a distinct image style by incorporating wave elements into team photography, visually reflecting the enthusiasm they bring to every event.
An immersive digital experience
The website needed to reflect RED’s expertise—dynamic, seamless, and multi-dimensional. Through layered transitions and animations, we created an engaging user journey that brings their services to life.
A brand with personalityThe RED brand has taken on a life of its own in playful ways—including Reggie, the LEGO figurine that embodies their spirit and has already traveled more than we ever will.
Making waves for years to comeAs RED continues to grow, we’ve ensured their brand is built to evolve with them. With scalable brand mechanics in place, they have a strong, adaptable foundation for future success.
Having worked with dozens of agencies in the past who promise the world and fail to deliver, I can confidently say I’ve never been so consistently impressed as I have been with Stratos, Their expertise, creativity, and dedication have been evident at every step of the way, making a daunting process not only manageable but truely inspiring.
– Oliver Gee, Managing Director, RED
Wanna make waves?