Branding

Creative

Making waves within performing arts.

A layered brand for the future of performance.

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We built a people-first brand for DramaHE, centred around the ripple effect of performance. Through narrative-driven design, expressive visuals and a flexible graphic system, we helped position them as a collective shaping the next generation of performing artists.

Client
DramaHE

IndustryEducation

The DramaHE brand slogan "Carve Paths Create Futures" in bold, colourful typography on a textured banner.
A vertical DramaHE billboard advertisement on a European city street, part of their performance arts brand campaign.
A portrait of a creative, older individual with stylish glasses, reflecting the people-first focus of the DramaHE brand identity.
A smartphone displaying a branded DramaHE Instagram Story, showcasing their social media marketing and visual design.
DramaHE brand guidelines spread

The challenge

DramaHE brings together institutions across the UK and beyond, but their brand didn’t reflect their impact. They needed an identity that captured emotion, connection and change, while still feeling cohesive and clear for a broad academic and creative audience.

The Solution

We created a layered brand system inspired by the ripple effect, each part representing personal growth, shared experience and social impact. The mechanic gives space for storytelling, while holding strong across channels. It’s emotional, structured and unapologetically human.

DramaHE branded lanyard
A branded DramaHE canvas tote bag with a typographic design of their core mission statements hanging from a rail.
DramaHE billboard design

“Using the collage effect felt so right with this project, it captured the rawness and the variety you get with performing arts. The aim was to create something without limits, that could live and breathe for decades to come.”

Meg Jones, Head of Creative – Stratos

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