Porter
For the foodies.
Overview
For 35 years the dedicated Porter Foods team have lived and breathed taste experience. Through exploring, creating and testing a credible reputation as one of the finest, UK-based ingredient suppliers has been achieved. With a consistent enthusiasm to both service and quality of products their curiosity reached out to us to support them with a brand reposition within the wholesale and food manufacturing to a consumer-led retail proposition. Already available on the shelves at Waitrose, there was further appetite to compete against other well-known brands, so a further shift was needed.
Our Approach
A shift in brand perception
Porter offers quality ingredients to people who enjoy crafting recipes at home. As part of the brand strategy, we looked to build a community for like-minded foodies to engage with them directly and to share their food expertise and culinary experience.
Design solution
Porter is built from humble roots with a core focus on sustainability. This ethos was evident in the discovery and brainstorming sessions and therefore an important point that would be weaved throughout their identity. Utilising kraft paper stock, pastel tones and ensuring the quality ingredients are featured in prime position throughout – the product oozed quality traits and provided a focus on the ingredients and let them naturally do the talking. The new brand and look and feel of the packaging and marketing allow Porter to stand out from the crowd.
Results
We are proud to have worked with Porter to elevate the brand to the next level, deriving a strategy that leans on the key business objectives and values that translates through the brand and product identity. This achieves a bigger presence, better stand out and acts as an instant visual cue when customers see the product range on the shelf., but also attracts the retention and future growth of retail listings.
We’re pleased to continue working with the Porter team, closely working with them to support strategic marketing plans and deliver creative such as; campaigns, social assets, brand, sales tools and exhibitions to name a few.
