70%

increase in organic traffic

#1

in search for most valuable keywords

40%

increase in goals

Project Overview

We’re proud to work alongside an established experiential marketing agency that collaborates with blue-chip brands within a variety of sectors. The agency has evolved from an event staffing provider to now delivering the full experience and first-class services in product sampling and crafting brand experiences.

As Purity has grown, we’ve kept up with the pace and support on communicating their proposition and talent as the agency developed. In a competitive marketplace, the agencies brand and position needed to represent the innovative and capable experiential marketing agency it had proven itself to be.

Purity Brand Guidelines

Purity Alpro Activation

Purity Brand Devotion

Our Approach

Delving deep into Purity’s brand through a discovery workshop, getting to understand their purpose and business objectives, targeting personas and applying brand values to hone their positioning across their three core service lines.

Grabbing the opportunity to develop Purity’s brand attributes with a thorough review of their sales and marketing collateral to integrate every touchpoint from a client perspective. A fresh approach and new, bespoke website crafted and developed with fundamental changes to the site’s structure and layout highlighting their specialist services, big brand successes and a thought leadership approach.

Purity sample guide

SEO & Content Strategy

Having established Purity’s new brand positioning and a solid foundation to promote their services, our digital marketing team worked closely with the Purity team to publish valuable content. We built a robust backlink strategy and optimised the content throughout to increase their search rankings on Google.

The new site continues to deliver growth in traffic and qualified enquiries, as Purity and Stratos continually work to publish fresh content and use enhanced analytics to drive higher performance. In turn, we have achieved #1 in Google for their most valuable keywords in an increasingly competitive market, their organic traffic has increased by 70% and goals have increased by 40%.

 

Purity Social

Purity Ice Breaker

What they say

“The team at Stratos continually challenge us as a team and agency, seeking new ways of thinking and ultimately being a valuable driver of new business, generating success through their creative and digital knowhow. We’ve witnessed significant gains in online traffic and our rank in Google. In an increasingly competitive market, having a team that can produce organic traffic results provides us with true confidence and a robust pipeline of work.”

Mark Dunn, Managing Director

To find out more about this project or to discuss how a similar solution may work for your brand, get in touch.