Seeking legal advice can be stressful and complicated, and can put a negative spin on everyday life. Working with our Agency partner Interdirect, we made it our goal for Woodfines to erase this effect, taking away this stress so their customers can focus on what’s really important.
The brand reflects this shift in perception, pulling the focus onto the positive end of the spectrum: more time with the family, completing on a new home, owning a thriving business – focusing on what can be achieved rather than the details of how to achieve it.
Putting people first, always
We wanted to break the mould within the legal industry, ripping away from the typical corporate tones and putting people at the forefront of everything. We did this by creating an extensive bank of charming illustrations that capture the characters of both the customers and employees.
Using a diversity and inclusion conscious colour palette that could include everyone
Breaking the mould and the ice
With such a dramatic change it was critical that we revealed the Woodfines brand to the public in the right way, this included both a print and digital launch campaign.
Breathing life into a website
The website has two purposes, to tell the Woodfines unique narrative but also to provide a succinct user journey that’s easy to navigate, easy to turn into converted leads and which serves the site in terms of SEO.
It was important that we maintained a certain feeling and emotion throughout…
The brand simplicity and flexibility meant it could live happily anywhere
…a feeling of warmth, trust and reliability. Transforming the idea of seeking legal help from being stressful and overwhelming, to being reassured and looked after.
This project was so rewarding in the way we could flip the script on legal services. It became more than a brand, it was challenging a very solid stereotype within the industry and we’re so proud to have worked alongside Woodfines on this.
Marc Smiddy, Creative Director, Stratos
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