RPM Technik

Our Approach

Through a brand strategy workshop, we focussed on their mantra of ‘Engineering Exhilaration’, something that embodies not only what the RPM Technik team lives and breathes, but what Porsche itself stands for – precision engineering and empirical knowledge for the thrill of driving. An internal statement of intent ‘no excuses’ was also crafted, highlighting the fact that everything that goes through RPM Technik, whether it be a Porsche through the workshop, being restored or simply for sale, is the very best, no comprise, no corners cut.

The new wordmark needed to be distinct, yet playing homage to its heritage, so we developed a brand that contains both this and the progressive nature of the team, forward-thinkers and problem-solvers. The icon marque touches on the exhilaration element of the brand, portrayed by track curbing and sweeping corners where Porsche’s are often at their best.

Being the first port of call and primary shop window for clients, the website was redesigned, wireframed to capture an intuitive online experience, and built from the ground up by our in-house development team. We focussed on improving organic SEO through a simplified user experience, optimised copy and the latest technology. The core of the brief was for the website to live and breathe RPM Technik’s mantra, to portray the wealth of experience and ultimately, provide clients with an experience unlike any other.

Proud to be the brand guardians, the RPM Technik identity is bold and succinct, focussing on iconic colours from Porsche’s range – Guards Red being a primary colour, and arguably one of the most iconic colours to come out of Stuttgart for this marque. Typography uses a combination of bold styles, while statements are straight to the point, highlighting the ‘no excuses’ intent, delivering confidence and trust to clients.