Branding
Creative
Campaign
Digital
When beer meets bass.
Turning up the volume on Brewpoint’s bold new peach lager
In response to the surge in fruit-forward beers and the growing demand from Gen Z and millennial drinkers, Brewpoint set out to create their own take on the trend: Bass Drop, a bold 4.0% peach lager with serious flavour and even bigger energy. They needed creative support to transform an initial can design into a complete brand world, one that could fuel a major launch event in Bedford and set the beer up to cut through in a booming category.
Client Brewpoint
IndustryFood & Bevarage
The challenge
Brewpoint came to us with the product locked, but the brand existed only in its most stripped-back form: a single can design. To make Bass Drop land with its audience, the vibe-first generation who live for festivals, beer gardens, live DJ sets and anything with atmosphere, they needed more than packaging. They needed a full brand universe: a tone of voice that matched their audience’s energy, event-ready visuals and creative that could flex across everything from taps and glassware to launch activations.
The Solution
We dived into the Bass Drop world (and the beer itself) to define how the brand should behave: unapologetically fun, music-fuelled and never boring. From there, we expanded the identity into full brand guidelines rooted in the can’s look and feel, ensuring Bass Drop had a confident, clean and attention-grabbing presence across bar assets and beyond. We created a bold, high-energy tone of voice designed to resonate with Gen Z and millennials, positioning the lager as more than just a drink, but a vibe to share. To bring this to life, we developed launch touchpoints including co-branded beer mats with AR video experiences, event collateral and cool boxes. Finally, we captured the launch event with live DJs, free can drops at record stores and cold pours across Brewpoint’s venues, making sure the debut embodied the beer’s natural habitat: sunshine, music and pure good times.
A special thanks to
Jackie Black at Brewpoint, for being so helpful and receptive of our ideas throughout the process so far, we’re very much looking forward to continue working with you and your team in the future.
“Bass Drop was the kind of project we live for, full of energy, bold ideas and a brand unafraid to stand out. Working with Brewpoint on this launch was a blast, and we’re buzzing to see what comes next.”
Meg Jones, Head of Creative – Stratos
Keep exploring.
