Strategy
Creative
Branding
Digital Marketing
Breww, but better.
A refreshed brand brewed for connection, clarity and a splash of personality.
Breww already had a strong product and a lively personality, but their brand didn’t quite tell the same story. It lacked the polish and alignment needed to connect with the right audience. We worked with them to refresh their identity, keeping what mattered, like their recognisable logo and playful illustrations, while updating the style to reflect their true character. The result? A brand that feels authentic, connected and confident, with just the right amount of fun.
Client Breww
IndustryTechnology
The challenge
As a start-up Breww created the brand quickly to get themselves off the ground, meaning a few vital steps were skipped, so in turn, it never really captured who they were. Their logo and illustrations carried potential, but the system around them felt disconnected and unfinished. The brand didn’t reflect their personality, their audience or their product’s strengths. For a business all about connection, both in software and community, their brand lacked exactly that.
The Solution
We kept what was working and elevated it. Building on the idea of connection, we developed a refreshed identity that tied everything together, from pipework-inspired illustrations symbolising the brewing journey, to playful stickers inspired by the founder’s laptop, designed with the spirit of craft beer in mind. We refined the colour palette, typography and visual language to feel more relatable, more consistent, and more… Breww. The result is a refresh that doesn’t overwrite their past, but instead carries it forward with clarity, confidence and a renewed sense of fun.
A special thanks to
Matt Cousins, Luke Cousins, Max Andrew and Pete Barley, who from the very beginning made this branding project so enjoyable to work on. We felt truly aligned from day one. Your excitement and energy from the initial workshop all the way through to the brand delivery matched our own. We can’t wait to see this one grow as you hit the US markets.
“What I loved most about this project was the bravery from the guys at Breww, they were so comfortable to push this evolution into something that had bags of personality – and I feel it truly paid off.”
Meg Jones, Head of Creative – Stratos
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