Make it digital.

Holophane has over 125 years of innovation and technical excellence as one of Europe’s leading lighting manufacturers. Together, we’re crafting a safe and sustainable future for the lighting industry, creating powerful digital campaigns that educate their target audiences on regulatory changes and guide them towards suitable lighting solutions.

Our goal is to position Holophane as a global leader in luminaire and lighting design, trusted by lighting designers, M&E consultants, specifiers and distributors.

Through audience research & client understanding, we developed a paid & organic LinkedIn campaign that was fed by several branded lead magnet downloadable assets and drove users to a bespoke campaign landing page, we raised awareness of the revised Restriction of Hazardous Substances Directive (RoHS), and educated the lighting industry about new mercury light regulations.