Branding
Creative
Digital Marketing
Campaign
Comms
Shining a light on brand impact.
Driving change in the lighting industry through digital campaigns.
We developed a targeted LinkedIn campaign for Holophane, supported by lead-gen assets and a custom landing page. The work raised awareness of incoming lighting regulations and positioned Holophane as a trusted voice on compliance and innovation in the sector.
Client Holophane
IndustryManufacturing
The challenge
Holophane needed to educate the industry on the updated RoHS directive and mercury lighting ban. The challenge was to cut through with clear, credible content, while collecting useful data and building authority with specifiers, consultants and decision-makers.
The Solution
We created a focused campaign using paid and organic LinkedIn content, supported by downloadable assets and a bespoke landing page. We ran A/B testing to optimise performance and engagement, giving Holophane valuable insights while building trust with a technical audience.
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