Involvement
Branding
Creative Campaign Digital Marketing
PR
Social Media

Make it Exciting.

Milton Keynes is a young city built with modern life in mind. Characterised by green space, ground breaking urban planning, sustainable travel and a wealth of cultural activities, major events and nationally renowned attractions. We just needed to shout about it.

Over the course of three months, we ran a brand awareness campaign comprised of PR, organic social media and paid meta ads which communicated the range of summer activities available to all types of visitor, under the enticing line of ‘Designed to Entertain’.

Getting everyone on boardWith so much to offer, we needed a campaign that could flex to suit Destination Milton Keynes’ members and Milton Keynes City Council’s partners, from hotels and leisure sites to culture, food and beverage and events, in order for everyone to engage with and share the campaign across their social media channels.

Visuals that could flex
Our grid design leaned into the City’s ‘Better by Design’ brand, allowing for moving parts to craft a wide range of narratives.

The campaign made sure that consistent engagement was achieved through a variety of visuals and messaging to suit two key audiences, City Breakers and Families.

And the results spoke for themselves

24%

increase in website visits year on year (July to August)

7.5K

visits to the Designed to Entertain webpage

42%

increase in page views since the start of the campaign

STRATOS, thank you for all your work highlighting what the city has to offer to visitors! We hope to see more and more people visiting Milton Keynes, and discovering what makes our special city ‘Better by Design’.

– Sophie Lloyd, Head of Economic Development at Milton Keynes City Council

Working with DMK members and MK City Council partners was both exciting and challenging. It’s great to see Milton Keynes thriving since our campaign, even making the Top 10 trending GB Airbnb destinations.

– Anne Walsh, Comms Lead, Stratos

Feeling adventurous?