Branding
Creative
Campaign
Building a brand for the foodies.
Rebranding a food wholesaler with heart and flavour.
We helped Porter shift from classic to curious with a refreshed brand rooted in their people. From packaging to social, we built a system that celebrates food knowledge, shared joy and a love of experimenting, foodie to foodie.
Client Porter
IndustryFood & Bev
The challenge
After 35 years in the game, Porter’s offer had evolved, but the brand hadn’t kept up. The team had deep knowledge and passion, but the identity felt flat. They needed a look and voice that could grow with them and reflect their playful, curious mindset.
The Solution
We created a bold brand system built around food stories and shared experiences. The new packaging brought the team’s personality to the front, backed by clear rules to keep it consistent across every touchpoint, from kitchens to shelves to social feeds.
“Porter’s passion to give quality, service and integrity to their global customers goes to show they’re much more than ingredients, and this project shows that. They’re suuch a good partner to work with and I look forward to creating much more with them.”
Geroge Read, Creative – Stratos
Keep exploring.
