Branding

Creative

Campaign

Embracing a brand & enhanced moments.

Giving personality to a frozen cocktail brand.

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We gave POPS a bold new identity and a brand narrative built around flavour-led characters. Each product took on a life of its own, creating a playful, flexible system that could adapt to new launches and reach new audiences in fun, memorable ways.

Client
POPS

IndustryFood & Bev

A vibrant piece of creative artwork for the POPS brand, featuring colourful character illustrations.
Illustrated character artwork from the POPS brand campaign, showcasing a playful and energetic style.
Colourful and dynamic brand artwork developed for the POPS case study project.
A unique character illustration created as part of the fun and engaging POPS brand identity.
A vibrant piece of creative artwork for the POPS brand, featuring colourful character illustrations.
A collage of brand guideline pages for the brand "POPS", displaying their logo, color palette, typography, and packaging designs.

The challenge

POPS needed more than just a brand refresh; they needed a story that could grow. With new products, new occasions and a wide audience to reach, the challenge was to create something that felt distinct but still held together as one brand.

The Solution

We developed a gang of characters, each flavour with its own personality. We backed this up with a consistent visual system and clear rules to keep the brand tight. From launch events to pop-ups, the identity delivered buzz and built momentum.

The official "POPS" brand color palette, showing the CMYK, RGB, HEX, and Pantone codes for Black, White, Watermelon Martini, and Peach Bellini color schemes.
The back of a person wearing a pale yellow t-shirt with the "POPS" logo and text inviting attendees to "VISIT STAND L1047" at an event.
Hand holding a cup of POPS frozen cocktail with matching orange nail polish, highlighting vibrant branding.
POPS frozen cocktail billboard showcasing different flavours with a bold, playful design under a city bridge.

“It’s been a pleasure to work alongside the POPS team to give their products a new identity. The personality that’s been injected into the brand is really exciting. Oh, and they taste so good!”

Amy Williams, Account Manager – Stratos

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