Involvement
Branding
Creative Campaign Digital Marketing
PR
Social Media

Make it Exciting.

Milton Keynes is a young city built with modern life in mind. Characterised by green space, ground breaking urban planning, sustainable travel and a wealth of cultural activities, major events and nationally renowned attractions. We just needed to shout about it.

Over the course of three months, we ran a brand awareness campaign comprised of PR, organic social media and paid meta ads which communicated the range of summer activities available to all types of visitor, under the enticing line of ‘Designed to Entertain’.

Getting everyone on boardWith so much to offer, we needed a campaign that could flex to suit Destination Milton Keynes’ members and Milton Keynes City Council’s partners, from hotels and leisure sites to culture, food and beverage and events, in order for everyone to engage with and share the campaign across their social media channels.

Visuals

that

could

flex

Our

grid

design

leaned

into

the

City’s

‘Better

Design’

brand,

allowing

for

moving

parts

craft

wide

range

narratives.

The

campaign

made

sure

that

consistent

engagement

was

achieved

through

variety

visuals

and

messaging

suit

two

key

audiences,

City

Breakers

and

Families.

And the results spoke for themselves

increase in website visits year on year (July to August)

visits to the Designed to Entertain webpage

increase in page views since the start of the campaign

STRATOS, thank you for all your work highlighting what the city has to offer to visitors! We hope to see more and more people visiting Milton Keynes, and discovering what makes our special city ‘Better by Design’.

– Sophie Lloyd, Head of Economic Development at Milton Keynes City Council

Feeling adventurous?