Branding
Creative
Website
Showcasing talent online.
Showcasing young creative talent in a digital-first world.
Middlesex University needed a vibrant platform to present its graduate talent to the world during and after the pandemic. We partnered with Wirebox to design a fully digital showcase that celebrated student creativity while connecting them with future employers.
Client Middlesex University
IndustryEducation
The challenge
A creative degree show, reimagined for the screen. With in-person degree shows off the table, Middlesex University needed to translate the energy and individuality of its physical exhibitions into an online experience. The challenge was to deliver something both functional and expressive, that would resonate with students, employers and the creative industry at large.
The Solution
A bold platform for next-gen talent, we built an immersive, responsive digital showcase that gave each student their own spotlight. Striking typography, dynamic layouts and flexible navigation brought the graduates’ work to life, while providing direct links for hiring managers to get in touch. The success of the platform has seen it adopted across multiple years, becoming a new staple of Middlesex’s graduate experience.
A special thanks to
The team at Middlesex University for believing in our vision for this website, to be able to give each student the best digital platform to showcase their talent. A special thanks to the students themselves, without their creativity, the website wouldn’t feel as alive and full of energy – we only hope we’ve done your work justice.
“The new website allowed for a unified approach from all programme leaders and showed an increase in the uptake of graduates showcasing their work. The MDX team fully supported our approach of pushing the guidelines to new boundaries. It was an absolute pleasure and the graduate’s work is fantastic, make sure you check it out!”
Marc Smiddy, Creative Director – Stratos
Keep exploring.
