Strategy
Branding
Social
Making transport make sense.
A future-focused identity system built to explain complexity with confidence.
TRL sits at the intersection of science, transport and real-world impact. As the organisation evolved, its brand needed to do the same, moving away from a fragmented visual identity towards a clear, modern system that could support everything from research papers to public-facing campaigns. Our role was to create a flexible brand framework that could communicate complex ideas simply, while positioning TRL as the authoritative voice shaping the future of transport.
Client TRL
IndustryTransport
The Challenge
TRL’s work spans multiple audiences, disciplines and levels of technical depth, from policymakers and industry leaders to the general public. The existing brand struggled to hold this breadth together, often relying heavily on text to explain complex cause-and-effect relationships. The challenge was to create a system that could clarify, not oversimplify; one that made insight easier to grasp without losing rigour or credibility.
The Solution
We developed a clear, modular brand system built around the idea of Shaping Transport. Central to the identity is a set of graphic “cards” designed to visually express cause, effect and connection, allowing complex research and insights to be broken down into understandable, structured narratives. A confident colour palette, strong typographic hierarchy and flexible layout system ensure clarity across all touchpoints, from strategic reports to digital content. The result is a brand that doesn’t just talk about insight, it actively helps audiences understand it.
A special thanks to
Penny While and Stephen Lynn who fully trusted us during the process, leading to a rebrand that truly aligned with who TRL are today and who they want to become in the future.
“This brand was a joy from beginning to end, inspired by science and physics, we could create a rebrand that felt dynamic and truly original. We can’t wait to see how this one evolves over the years.”
Meg Jones, Head of Creative, Stratos
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