Strategy
Branding
Website
Social
Building a brand for the future of play.
A brand as boundless as the technology it represents.
When Stratos launched its augmented reality arm, the brief was clear: create something that could hold its own in a space defined by imagination, technology and the unexpected.
AR isn’t just a bridge between digital and real, it’s a platform where faces transform, bodies become controllers and physical spaces become interactive playgrounds. The brand needed to reflect that.
Client Playbound
IndustryAR Agency
The challenge
Augmented reality is a rapidly evolving space, rich in possibility but often misunderstood. The challenge was to create a brand that felt grounded in what AR can genuinely do, not just the tech behind it, but the feeling it creates. Playful, immersive, human. The brand also needed to work commercially, giving the team a confident identity to take to market from day one.
The Solution
Starting with founder discovery sessions, one idea kept surfacing: play. Interactive, physical, expressive. From that, the name Playbound was born; boundless in possibility, playful by nature. The visual identity followed. A 3D pixelated face became the brand icon: simple, expressive and adaptable, shifting forms just as AR shifts environments. From there, the brand expanded into a full system: guidelines, website, social launch, motion assets and sales collateral. The result: a brand built for a medium that never stands still.
A special thanks to
Sam Guilmard, our Playbound partner, who was just as energised and excited as we were throughout the entire process, meaning we could create a brand that really pushed the boundaries—much like AR itself.
“There is so much opportunity within this space of marketing, where sheer imagination can create some serious connections with audiences. So when we met Sam, we couldn’t resist building something really special together, looking forward to what comes out of Playbound over the years.”
Marc Smiddy, Creative Director – Stratos
Keep exploring.
