Branding
Creative
Building strategic foundations.
Building a strategic brand system for long-term growth.
We rebranded Rooted with a flexible visual system and messaging built on clarity and trust. Using the metaphor of ‘spreading roots’, the work reflects how they embed into clients’ businesses—creating space for ideas to grow with structure and purpose.
Client Rooted
IndustryMarketing
The challenge
Rooted helps businesses grow by getting under the skin of their strategy. But their identity didn’t reflect the depth of their thinking or the flexibility of their approach. The challenge was creating a system that could adapt across sectors, especially pharma, without losing meaning.
The Solution
We designed a modular brand built on interlocking blocks, simple, logical and strong. It weaves through every output, from iconography to messaging. Clear, human copy balances technical content with a bold look that steps away from pharmaceutical clichés to offer something fresh and intelligent.
“It was refreshing working on a brand and with a client who was eager to push the boundaries in a different way. We loved creating a design system which was both fluid and logical; this was problem-solving at its best.”
Marc Smiddy, Creative Director – Stratos
Keep exploring.
