Branding
Creative
Campaign
Digital Marketing
Website
Comms
Experiential branding.
Refreshing a brand built on human connection.
We rebranded Purity with a bold, emotion-led visual system, using colour, imagery and layout to reflect the feelings their experiences create. Rolled out across a new website and social strategy, the work reconnected the brand with what it does best: moving people.
Client Purity
IndustryExperiential Marketing
Anticipation
Excitement
Energetic
Playful
Surprise
Intrigue
Calm
The challenge
Purity creates brand experiences designed to excite the senses, but their identity wasn’t doing the same. The challenge was capturing the emotion behind the work while building a system flexible enough to span sectors, platforms and partnerships.
The Solution
We used gradients and colour psychology to reflect emotional reactions, supported by raw, high-energy imagery. The refreshed brand launched with a buzz across social and a new website that flowed naturally, showing off Purity’s services and connecting with a wider audience.
A special thanks to
Mark, managing director at Purity for his longstanding relationship with Stratos, for backing our ideas and being a brilliant partner every step of the way. We’re excited to see where the brand goes next.
“Capturing emotion was what made this magic – we wanted Purity’s audience to truly feel the excitement and energy.”
Meg Jones, Head of Creative – Stratos
Keep exploring.
