Involvement
Strategy
Brand
Creative
Digital
Make a connection.
Purity are known for creating compelling brand experiences through a range of services, every one exciting the senses and making lasting connections between brands and human nature. The refresh aimed to tap into this idea of emotion and reaction, using gradients to communicate what the target audience was feeling: excitement, happiness, surprise, anticipation – it was all about bringing that experience through into the brand. Which we then rolled out across a brand new site and social media strategy.
Using colour to evoke emotion
Experiential marketing is all about creating experiences that spark an emotional reaction. To communicate this, we used the psychology of colour to represent these different responses.
Anticipation
Excitement
Energetic
Playful
Surprise
Intrigue
Calm
Capturing the moment was most important, selecting imagery that was raw with emotion and full of energy.
With such a fluid look the brand had to be tamed through carefully formed brand guidelines.
Bringing the experience to you
With a fresh new brand we had to ensure it was launched with a bang, utilising social channels to create a buzz around all the exciting services Purity offer.
Releasing it into the digital world
Connecting with new audiences
Purity partners with a wide range of big names, so we had to show the journey and provide a free flowing website that really demonstrates exactly what Purity are capable of.
From there the brand grew arms and legs, expanding into sub-brands and various branded collateral.
It was seamless to expand on the brand & transition this new look.
Whilst always maintaining that sense of emotional connection, bringing both brand and audiences together at every opportunity.
With such an immersive brand narrative, it’s exciting to see where Purity lives and breathes next.
THE IDEA OF CAPTURING EMOTION WAS WHAT WAS REALLY SPECIAL ABOUT THIS PROJECT, WE WANTED PURITY’S AUDIENCE TO REALLY FEEL THE EXCITEMENT AND ENERGY OF ALL THE INCREDIBLE EXPERIENTIAL MARKETING PURITY CAN PRODUCE.
Meg Jones, Creative Lead, Stratos
IT’S ALWAYS A PLEASURE GETTING THE CHANCE TO WORK ON ANYTHING TO DO WITH PURITY, WITH THE WIDE RANGE OF BRANDS THEY WORK WITH THERE’S ALWAYS SOMETHING NEW TO GET STUCK INTO.
Jamie Perryment, Creative Designer, Stratos
