Strategy
Branding
Creative
Digital Marketing
Clicks, quirks and a city to explore.
A campaign that made Destination MK unmissable, online and off.
Destination MK wanted to show the world (or at least the internet) that Milton Keynes isn’t just roundabouts, it’s a playground for families and couples alike. We created a social campaign using augmented reality content to grab attention fast, drive clicks, and give audiences a reason to explore the city. The result? Over a million impressions, 40,000 clicks, and some very happy analytics dashboards.
Client Destination Milton Keynes
IndustryLeisure & Tourism
The challenge
Milton Keynes has a lot to offer, but getting people to notice in a busy digital landscape is another story. With families and couples as key targets, content needed to resonate differently for each group. Add in varying ad budgets and schedules, and it was clear that a scattergun approach wouldn’t cut it, performance comparisons could get messy, fast.
The Solution
Our answer? A smart, data-led strategy with tailored creatives and targeted placements. Ads like Willen Lake were designed to reel in families, while others highlighted MK’s hotspots for couples. We leaned into short, punchy videos, knowing the first five seconds are make-or-break. And we’ve learnt plenty about fair budget allocation, ad scheduling and how to give every piece of content its best chance to shine.
1,019,323+
Total impressions
40,563+
Total clicks
38.5%
Average hook rate
A special thanks to
Big thanks to the Destination MK team for letting us turn their city into a scroll-stopping experience. We loved every click of it.
“Getting attention online is hard, but clever creatives and smart targeting made this campaign a joy, and the numbers don’t lie.”
Meg Otto, Digital Account Manager, Stratos
Keep exploring.
