Strategy
Creative
Digital Marketing
More than matchday
Designing a monthly matchday staple fans actually want to read.
The Red Dot programme is a core part of the MK Dons matchday experience. Every month, we design the programme in full, transforming club content into a confident, engaging editorial piece for supporters. Working closely with the MK Dons team, we combine their articles with our ideas and design thinking, bringing stories, stats and features to life in a way that feels current, considered and unmistakably MK Dons.
Client MK Dons
IndustrySport
The challenge
Creating a monthly programme that never feels repetitive. Each edition needed to balance fresh ideas with familiar structure, evolve creatively while staying on-brand and land consistently under tight matchday deadlines. Above all, it had to reward loyal supporters with something worth picking up, flicking through and keeping.
The Solution
Through regular collaboration and monthly planning sessions, we developed a flexible design approach that evolves issue by issue. From pagination to new features and creative ideas, proactively shaping each edition. Strong typography, bold layouts and clear storytelling ensure every programme feels purposeful, polished and ready for kick-off.
A special thanks to
Special thanks to Dave Clorley, Creative Director at MK Dons, for the trust, collaboration and shared drive to keep raising the bar.
“Working with MK Dons is a highlight for me. Seeing our local club and a sport I’ve loved for years, come to life through design every month is incredibly rewarding. It’s proper teamwork and it shows in the final programme.”
Jack Warner, Design Lead, Stratos
Keep exploring.
