JIG
Involvement
Strategy
Brand
Creative
Social
Make a difference.
Milton Keynes Hospital Charity are on a mission to help enhance patient, family, and staff experience through fundraising, volunteering, and developing projects with MKUH staff. At the centre of it all is people, because it is people who have the power to make a real difference to the experiences we all share together. The charity realised that they needed a brand refresh to reflect this powerful message– and so, as their agency partner, we were honoured to craft something that truly felt like them. The refresh took their existing brand and gave it some much needed life, bringing a more modern and impactful feel that would capture the attention of their audience, and most importantly, bring us all together under one aspirational banner.
People, at the heart of everything We wanted to retain the community aspect of the brand, to better reflect the people who work within the charity as well as those within their care. Maintaining a sense of unity and strength which carries itself through the design elements and across platforms.
The logo evolved rather than redesigned, choosing a typeface that felt friendlier and warmer.
We then teased this in through social channels.
A website with heart As part of the brand refresh we completely overhauled the website in both design and backend development. Ensuring do justice to the charity’s purposeful work, whilst ensuring the user journey and SEO ranking are on top form.
Custom photography brought the good work to life.
A brand that champions community and care.
Our collaboration with the charity doesn’t stop there, we parter to create projects that further aid the important fundraising, such creating the sub-brands for events such as the May Gala Ball…
Because it’s important to us to continue to support the charity in any way we can to help them raise funds for important projects – as well as being part of something fun!
To be involved in such an impactful charity is a privilege for us at stratos and we can’t wait to continually support them in the future.
– Martin Carmody, Managing Director, Stratos
To be involved in such an impactful charity is a privilege for us at stratos and we can’t wait to continually support them in the future.
– Vanessa Holmes, Associate Director, MKHC
WANNA DO SOME GOOD?