Branding
Creative
Campaign
Uncompromised branding.
A refined brand for a team of uncompromising bakers
We refreshed The Original Baker’s brand to reflect their care, craft and consistency. From an evolved marque and packaging system to natural photography and a warm web presence, every element was designed to honour their people and process.
Client The Original Baker
IndustryFood & Drink
The challenge
The Original Baker prides itself on traditional methods and premium quality, but the brand didn’t do its work justice. The challenge was creating something elevated and memorable, without losing the warmth and familiarity that defines their approach.
The Solution
We crafted a new marque as a nod to the hands behind the baking. Photography brought their process to life and the identity rolled out across packaging, website and event collateral, blending natural textures, earthy tones and handwritten details into a confident, trusted look.
“The Original Baker is truly that – original. From the way they work to who they are, we loved getting to know them on this deeper level and then applying this through the brand. We honestly can’t wait to see them grow from here.”
Meg Jones, Head of Creative – Stratos
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