Branding

Creative

Campaign

Shining a light on car care.

Bold design for a meticulous car care brand.

We built Dachs’ identity into a clean, confident brand system. Through sharp typography, tailored textures and standout packaging, we brought their values to life—helping them communicate performance, precision and pride to car lovers who care about every detail.

Client
Dachs

IndustryAutomotive

A close-up of a single Dachs car care product, highlighting the packaging design.
A hand in a black glove holding a bottle of Dachs Tyre and Trim Dressing in front of a clean alloy wheel.
A snapshot of the Dachs brand guidelines, showcasing logo usage and typography.

The challenge

Dachs had a powerful product but lacked the branding to match. Their formula delivered a flawless finish, yet the packaging and identity didn’t reflect that. They needed a look that resonated with car enthusiasts, visually bold, technically clear and full of intent.

The Solution

We built a visual identity rooted in performance. Strong, clean typography was paired with textured backgrounds and colour-coded systems to reflect each stage of the process. It’s precise, striking and smart, designed to speak directly to people who take pride in the details.

Dachs product range aligned in a row showing consistency
An animated GIF showcasing the flawless, mirror-like shine on a car after being treated with Dachs detailing products.
A Dachs branded car detailing bucket on a wheeled caddy, complete with cleaning brushes and supplies.
A silver Porsche covered in Dachs cleaning foam, parked in front of the Dachs brand building.
A stack of minimalist black Dachs car care product boxes with the brand's white logo.

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