Destination MK
Involvement
Strategy
Brand
Creative
Make a Splash.
Dachs’ unique car cleaning formula is about cutting through tough grit, leaving a car with a flawless, gleaming finish that captures every swooping curve across the bodywork; allowing the owners to enjoy their hard work by being behind the wheel.
Using this information gained from from our brand workshop we needed to take the core brand values and weave it into every essence of their branding.
Making a Statement:
As each passionate car owner looks to make a statement, we needed to showcase Dachs’ cleaning performance through clear visual communication. The introduction of clean, impactful typography cuts through the noise and becomes a focal point.
The use of textures, backgrounds, and specific colours for each of their products and packaging is a small detail that is not only visually striking but also makes a huge difference in determining each critical part of the cleaning process, reinforcing Dachs’ meticulous attention to detail.
To ensure the new brand is kept consistent, we introduced brand guidelines.
Acidic colours further reinforce the advanced power of the product range, which has been developed for maximum effect.
The new brand represents Dachs and how their products cut through the faff of cleaning and get users where they want to be—on the road.
Looking fresh. Once we had set the guides in place could then start to look at rolling out the packaging, labels and other key assets.
Looking sharp! With the guides in place, we rolled out packaging, labels, and other key assets each crafted with the same keen attention to detail that runs through all their products.
Working alongside Dachs, we were really able to expand their strong core values, allowing us to visually represent everything they stand for as a company. We are proud to have worked alongside their team on this.
– Marc Smiddy, Creative Director, Stratos
Wanna to do some good?