Brand
Campaign
Creative
Branding AI innovation
Branding the first MK AI Festival to spotlight tech innovation.
We created a bold, future-facing identity for Milton Keynes’ AI Festival. A week-long event showcasing the city’s role in driving innovation. The brand needed to align with the existing MK identity while pushing things forward with energy, motion and digital flair.
Client Milton Keynes City Council
IndustryTech, Events
The challenge
Milton Keynes City Council needed an identity that could honour the city’s tech legacy while making a statement about where it’s headed. It had to feel part of the city’s brand, yet distinct enough to spark excitement around AI and future thinking.
The Solution
We reimagined the MK square as a rising graphic symbol, representing momentum, innovation and evolution. This formed the foundation of a dynamic, modular system that housed AI-inspired visuals, gradient overlays, and motion-led storytelling. The result? A striking brand with a digital pulse and serious presence.
A special thanks to
Lakechia at Milton Keynes City Council, for championing creativity and giving us the space to elevate the vision. We loved being part of this milestone moment and look forward to the next event MK hosts.
“Being part of such a pivotal event during an exciting time for technology was a significant experience for the Stratos team. We were eager to channel that energy into the brand to inspire our city and beyond. We can’t wait for the next festival.”
Meg Jones, Head of Creative – Stratos
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